Tag Archives: Peters Ice Cream

Maxibon marks 18th birthday with Bonforce campaign

Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary. Deepend says Maxibon’s theme of mateship, building on the momentum set by last year’s ‘Never Smash Alone’ campaign that resulted in 34 per …

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Wagon Wheels get a chilly twist

Peters Ice Cream and Arnott’s have teamed up to create ice-cream versions of some of the snack-food company’s most popular biscuits. Arnott’s Wagon Wheels sandwich – described as a deliciously cool combination of biscuits, marshmallow, jam and chocolate – will be available through P&C stores. Grocery stores will also be …

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New Maxibon campaign launched

Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends. The campaign starts from early April and consists of nationwide outdoor creative, unique digital assets including a tailored Snapchat lens, and a bespoke app. “Maxibon has long been …

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